Taken over and refurbished in 2016 by Accor under its “economy and design” brand ibis Styles, this 114-room hotel manages to feel nothing like a budget chain. We have focused on the latest openings with rooms starting at under £100 a night. If you’re prepared to splash out a little more, Citizen M describes itself as “affordable luxury” and its three London properties are a step up in terms of cool factor – with rooms from £125, though nabbing that price could be a challenge. There are other groups worth considering such as Imperial hotels, which has seven hotels in the Bloomsbury area, with rooms from £102 at its most recent, the Morton overlooking Russell Square. This is not a comprehensive list: the focus is on recently opened properties. Travelodge, however, could do with upping its game if it wants to compete with rivals on looks.įor those who still balk at the idea of a chain hotel, there has been a spate of independent openings aimed at the creative young, and young at heart – including the Green Rooms in Wood Green and the Good Hotel at Royal Victoria Dock – that are not just interesting venues but social enterprises aimed at helping local communities of artists and the unemployed respectively. Ibis Styles, for example, has gone for a West End musical theme at its Southwark hotel and at Motel One guests sip cocktails in a low-lit modern bar. Premier Inn has 72 hotels in Greater London, Travelodge has 67, Holiday Inn 38 and Ibis 24 and all brands continue to expand: a fifth Hub by Premier Inn is set to open on Goodge Street, Fitzrovia, for example Ibis Styles is opening in west London while Z hotels is adding Covent Garden and Soho to its collection of listed townhouses in 2018.īut development isn’t just about increasing the numbers these brands have started to pay closer attention to design, meaning a stay in a budget hotel need not be the soul-destroying experience it once was. The global financial crisis prompted a development spree among the big low-cost brands and, according to a Visit London report, the sector now represents 20% of the capital’s total hotel market (in comparison, hostels only represent 2%). L ondon’s budget hotel sector is booming.
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